Eco-designing a marketing event

 

OBJECTIVE

To provide teams with simple, effective ways of eco-designing an event by adopting an optimised, consistent environmental approach that is tailored to existing constraints.

FORMAT

This 3-hour interactive workshop is based on collective and participative thoughts on the best solutions and actions to take. At the end of the workshop, participants will be asked to think about the 3 or 4 actions they will take for their next event. They will receive a guide which summarises actions that were discussed together.

CONTENT

1. Understanding: the “Why”

  • An overview of current environmental issues
  • What is the real environmental impact of a major event? A complete overview of this issue.
  • What are the main carbon footprints of a marketing event? The aim is to gain a better understanding of the footprints on which to focus in order to adopt a consistent and truly effective environmental approach.

2. Taking action: the "How"

  • Chapter 1: Encouraging more sustainable mobility (of people and equipment)
  • Chapter 2: Eco-design of reusable stands and equipment
  • Chapter 3: Offering an eco-responsible catering service
  • Chapter 4: Ensuring better sorting and recycling of waste that was generated on the site
  • Chapter 5: Eco-design of event communication and promotion
Florie Benhamou